Success Story
128 orders after launch
IIRA Skincare
FOUNDR COACHING
Turned a personal struggle into a purpose-driven brand coaching gave them the clarity and tools to bring IIRA Skincare to life and grow with confidence.
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ABOUT RAM MADASU
Ram is the co-founder of IIRA Skincare, a brand born out of his wife’s struggle with hyperpigmentation after pregnancy. Unable to find products that worked for her skin tone, they set out to create a skincare solution that was both effective and inclusive designed for deeper skin tones often overlooked by the industry.
HOW HE HAS USED COACHING
Ram joined the Foundr Coaching Program to build a brand that mattered. With guidance from his coach, he developed the brand’s foundation, refined the product messaging, and launched their Shopify store. Coaching helped them stay focused, overcome launch-day nerves, and make clear progress with accountability.
RESULTS
After launching in October, IIRA Skincare brought in 128 orders every one a milestone for the couple’s new brand. Coaching gave them a roadmap and direct access to expert advice, helping them avoid beginner pitfalls and focus on what moves the needle. Now, they’re building momentum toward long-term success.
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MEET RAM MADASU
Ram and his wife turned a personal skincare challenge into a fast-growing brand. With coaching, they launched IIRA Skincare confidently and hit 128 orders early on. Ram credits Foundr Coaching for the clarity, feedback, and guidance that helped turn their vision into a reality.
IT’S YOUR TURN. KICKSTART YOUR BUSINESS
& REGISTER FOR A FREE MASTERCLASS TODAY!
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